100% Norway at London Design Festival 2014

Since 2003, 100% Norway exhibition has been one of the most exciting mainstays of the London Design Festival, showcasing the best of Norwegian furniture and product design to an international audience. 100% Norway has divided its exhibition into three parts this year; Experiments, Exploration and Results – that come together to create an overview of the whole design process, a “lifetime of design.” Below are a few of my favorites that will be on display in September.


London Design Festival 2014 - Saddle by Angell Wyller & Aarseth via Purodeco


Combining a nest-like cosiness to a solid structure, Saddle by Angell, Wyller & Aarseth is a modest and friendly chair, named for the cushions, which hang over the arms like saddles, and which feature useful pockets for TV remotes, newspapers or tablets. By separating the wooden elements from the upholstery, the chair expresses the notion of rigid construction underpinning softness and comfort. Manufactured by Slåke. 


London Design Festival 2014 - Stix by Torsteinsen Design via Purodeco


In nature, nothing is constructed, yet all things are perfect. A simple pile of sticks, intertwined and suspended in haphazard chaos, can come together to form a sculpture of unexpected beauty. A modest puddle of rain water, offering a sudden glimpse of sky, can lift the soul.
Stix by Torsteinsen Design is a circle of reflection suspended above a seemingly random construction of turned oak spindles.


London Design Festival 2014 - Bunad Blankets by Andreas Engesvik via Purodeco


This series of woven woollen blankets is inspired by the bunad – Norway’s traditional dress. Dating back to the the 18th century, bunad is one of the most visible aspects of Norway’s cultural heritage. Andreas EngesviksBunad Blankets transfer the colours and composition of bunad into textile form, taking the essence of Norwegian folk costume and introducing it into daily environments and interiors.


London Design Festival 2014 - SayO by KnudsenBergHindenes via Purodeco


The SayO chair by KnudsenBergHindenes, a perfect example of how Norwegian designers experiment with natural materials to create contemporary designs.The striking chair, which is produced by Danish company SayO, is made using a 3D veneer production technique that folds layers of plywood to create both greater strength and a thinner seat base. It will be on display in the “Results” section in London and is available with different bases, woods and colors.


London Design Festival 2014 – Cup table by KnudsenBergHindenes via Purodeco


KnudsenBergHindenes will also show its Cup table, which consists of a steel plate surrounded by an integral foam that rests on beech legs. The combination of the table’s light or dark grey hues and its wooden legs creates a simple, unmistakably Nordic design that would look good in most living rooms—Scandinavian or not.


100% Norway will take place from 18-21 September 2014 at TENT London during the London Design Festival.



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  1. Pingback: The Saddle Chair - Purodeco : Purodeco

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