Folklore is an independent London and online design store who sells mindful design for home and life. Folklore believes that better living is possible through design, that ecology and ethics should form an integral part of good design. They curate an edited collection of goods that are both considered and designful.
Folklore was set up by Danielle Reid and her husband Rob with a simple idea that better living is possible through design; both the online and offline shop features a selection of goods for home and life that are created with care and made to last. Some are handmade, antique or made from recycled or found materials. Others are easily recyclable at the end of their life. All are made in an environmentally mindful way. Read More